Kochi Coffee Co. — Local SEO Case Study

Local SEO strategy to improve discoverability for a neighborhood café in Kochi.

Project Overview

Client: Kochi Coffee Co. (demo)
Services: Local SEO, On-page optimization, Google Business Profile setup
Duration: 3 months (demo timeline)

Challenge

Kochi Coffee Co. was a new café with low local visibility. The website had poor structure, no local schema, and no optimized Google Business Profile. Foot traffic and organic discovery were almost non-existent for relevant searches like “best coffee near me Kochi”.

Strategy & Approach

  1. Keyword research (local intent): Targeted keywords such as “best coffee shop Kochi”, “coffee near MG Road Kochi”, and “speciality coffee Kochi”.

  2. On-page SEO: Reworked homepage and menu pages—improved meta titles, descriptions, H tags, image alt text, and structured content blocks for local queries.

  3. Technical fixes: improved site speed (image compression, caching), mobile layout tweaks, and added schema markup for LocalBusiness.

  4. Google Business Profile: Claimed and optimised profile, added service images, regular posts, and correct NAP across local directories.

  5. Local content: Created a blog post titled “Top 5 Coffee Roasts to Try in Kochi” to target informational searches and internal linking.

Results

Hypothetical outcome for demonstration: Estimated +80% visibility in local search for target keywords within 3 months; expected increase in local map views and direction requests.
Visuals: — see image guidance below

kochi-coffee-analytics.

Deliverables

  • Optimised homepage & menu pages

  • Local schema & technical fixes implemented

  • Google Business Profile: fully set up and optimised

  • 1 local blog post with internal linking

Key Takeaway

This demo shows how targeted local SEO and GMB optimisation can significantly improve discoverability for small local businesses in Kochi.

kochi coffe co. webiste
keyword raking image
kochi-coffee-analytics.

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